Lunar New Year 2027 for small shops: website, menu, offers

Lunar New Year is one of the busiest seasons for bakeries, florists, tea shops, grocers and gift shops that serve customers who celebrate it. It is also the easiest season to lose control: questions pile up, stock arrives late and opening hours change every few days. Preparing for Lunar New Year for small shops from December lets you sell more without answering the same question fifty times. This guide covers 8 steps, with a timeline for the Year of the Goat, 2027.

Quick summary, 8 things to do before Lunar New Year:

1. Plan your Lunar New Year 2027 timeline
2. Publish holiday hours and closing days
3. Build a festive menu and product range
4. Offers that do not need deep discounts
5. Take pre-orders and set delivery deadlines
6. Decorate the shop and refresh your website photos
7. Tell customers on your website, chat apps and Google Maps
8. After the holiday: reopen and welcome customers back

1. Plan your Lunar New Year 2027 timeline

Lunar New Year falls on Saturday, February 6, 2027, with New Year’s Eve on February 5. Customers start shopping around mid-January and buy the most in the week before New Year’s Eve. Work backwards from that date:

• Early December: choose festive products and gift boxes, check costs, order boxes, bags, wrapping and cards.
• Mid-December: photograph products, write your holiday price list, update your website.
• Late December: open pre-orders, tell regulars, contact business customers who order gifts for clients.
• Mid-January 2027: peak sales, deliver pre-orders, update what is in or out of stock daily.
• About one week before New Year’s Eve: stop taking long-distance orders; only sell in store or deliver locally after that.

If you ran Black Friday and Christmas offers, you can reuse most of your photos, price lists and gift boxes. See Black Friday and Christmas ideas for small shops.

2. Publish holiday hours and closing days

The question you will hear most is “when are you closed, and when do you reopen?”

Show your closing days and reopening date clearly so nobody arrives at a locked door. Photo: rawpixel (CC0).

Answer it once, in one place, and share the link everywhere:

• Opening hours for each day in the busy weeks before the holiday (often earlier and later than usual).
• Closing days and reopening date, for example “Closed Feb 5 afternoon to Feb 8, open again Feb 9”.
• Order and delivery deadlines (see step 5).
• A phone number or chat contact during the break, if you have one.

Put these lines at the top of your website, pin them on social media and add special hours on Google Maps.

3. Build a festive menu and product range

Holiday shoppers look for things to give and things to put on the table. Create a separate “Lunar New Year” group on your website instead of mixing festive items with everyday ones:

• Bakery: cookie tins, pineapple tarts, sticky rice cakes, homemade candied fruit.
• Florist: orchids, blossom branches, kumquat trees, flowers for offices and family altars.
• Tea shop or café: family bundles, gift cards and vouchers to give away.
• Grocer or farm shop: fruit baskets, premium rice, regional specialties, pre-ordered produce for the reunion dinner.

Close, clear photos of homemade treats let customers judge quality before they order. Photo: rawpixel (CC0).

Every festive product needs a real photo, a clear price and size (500 g box, basket with 5 fruits…) and how far ahead it must be ordered. If your photos need work, see product photography with your phone.

4. Offers that do not need deep discounts

At Lunar New Year people buy because they need gifts and treats, not only because things are cheap. Deep discounts eat your margin right when you sell the most. These usually work better:

• Gift boxes by price, for example $25, $50 and $100, so customers can pick by budget.
• Early-order perks: order before January 15 and get free gift wrap or a handwritten card.
• Bulk pricing for businesses: a special price from 10 boxes, with a greeting printed in the company’s name.
• Red envelopes for the first days of the year: customers get an envelope with a voucher for their next visit.

Ready-wrapped boxes at set prices help gift buyers decide fast. Photo: rawpixel (CC0).

State the conditions and end date. A simple offer that people understand in one read sells better than one with many tiers.

5. Take pre-orders and set delivery deadlines

In the days before the holiday, deliveries slow down and some couriers stop taking orders early. Pre-orders tell you how much to make and stop you from promising deliveries you cannot keep.

• Add a pre-order form to your website: name, phone, product, quantity, pickup or delivery date, address. Orders arrive in your chat app or Google Sheets, so you stop copying them by hand from messages.
• Set a deadline for each option: long-distance shipping, local delivery, in-store pickup.
• Ask for a deposit on large or custom orders.
• Send a confirmation message the day before delivery.

When you are fully booked, say “fully booked” on your website right away. Customers stop asking, and you do not have to turn people down one by one.

6. Decorate the shop and refresh your website photos

A festive mood makes people buy a little more. You do not need expensive decorations, just the right spot where customers look first.

A kumquat tree or a blossom branch by the counter is enough to make a small shop feel festive. Photo: rawpixel (CC0).

• A kumquat tree, lanterns or blossom branches near the door, next to a shelf of gift boxes with prices.
• Change the top photo on your website and your social cover to your own festive products.
• Add a notice at the top of the page: the offer, the order deadline and your closing days.

Change them back after the holiday, so your website does not say “Happy New Year” until April.

7. Tell customers on your website, chat apps and Google Maps

Put your holiday information everywhere customers look, and always point to one page with all the details:

• Website: the festive group, prices, pre-order form and holiday hours. This is the link you share everywhere.
• WhatsApp, Instagram, Messenger: send regulars one short message with the link, twice: when pre-orders open and before the deadline.
• Google Maps: post your offer and set special holiday hours. See how to add your business to Google Maps and Google’s guide to setting special hours.
• At the counter: a printed card with a QR code that opens your holiday order page.

8. After the holiday: reopen and welcome customers back

Many people like to make a “lucky” first purchase of the new year. It is a good moment to bring customers back:

• Announce your reopening day on your website, chat apps and Google Maps as soon as it is confirmed.
• A small offer for early-year customers, such as a free extra or a voucher for next time.
• Thank customers who ordered for the holiday and ask for a Google review.
• Note which products sold out, which sold slowly and what people asked about, so next year is easier.

No website yet for your holiday products? See how to create a free website for your shop, or pick a design from the free website template library, such as the bakery or flower shop template, change the name, photos and prices, and publish before the season starts.